#holiday season

#holiday season

The holiday season is crucial for retail brands, but consumer spending is expected to decrease. Despite financial distress, brands are optimistic about higher order volumes.

Marketers need to adapt strategies to target audiences effectively. Programmatic DOOH can play a key role in driving in-store customers. [ more ]

In 2022, Forged Flare quadrupled their income from the previous year by nailing their online advertising strategy during the holiday season.

After experiencing a slowdown in sales and increased ad spend, Forged Flare decided to cut back on Meta ad spend and pause social media ads in order to experiment with alternative marketing approaches during the slow summer season. [ more ]

Alphabet's holiday season advertising sales fell below expectations, overshadowing their efforts in AI and the cloud.

Google faces tough competition from OpenAI and Microsoft in the AI space. [ more ]

Artificial intelligence can help streamline gift-giving during the holiday season.

Programs like ChatGPT and BingAI can assist in generating gift ideas and finding specific products. [ more ]

Carey Jones and John McCarthy have a new book called Every Cocktail Has a Twist that offers variations on 25 classic cocktails, resulting in over 200 cocktail recipes.

The book includes wintry cocktail recipes such as the Jack Rose Toddy, Winter's Nap, and Holly Jolly. [ more ]

Special Christmas drinks can bring joy and pleasure during the holiday season.

Recipes for Christmas drinks can be modified to accommodate those who prefer non-alcoholic options. [ more ]

Gift card fraud has increased by 50% compared to last year, according to the Better Business Bureau.

Common gift card scams include tampering with cards on display racks and impersonating someone you know or trust. [ more ]

Street vendors in San Francisco are requesting a delay on a ban on selling along Mission Street until January.

There was a heated meeting between street vendors and District Supervisor Hillary Ronen regarding the ban.

Ronen's office announced the street vending ban, originally set to be enforced in early November, to prevent both permitted and unpermitted vendors from selling across the Mission Street corridor. [ more ]

Parents today face additional challenges rooted in population growth, consumerism, and global crises.

The holiday season adds extra pressure and mental load to parents, contributing to feelings of overwhelm and stress. [ more ]

Learning the truth about Santa Claus does not have to be a distressing experience and can even be a positive one.

Negative emotions about the nonexistence of Santa Claus tend to be short-lived, and children shift their focus to other enjoyable aspects of the holiday season. [ more ]

Two out of three SMBs rely on the holidays as a critical financial time.

Retail SMBs prioritize increasing sales and acquiring new customers during the holiday season. [ more ]

Unplugging from social media may not have a significant impact on our lives.

Regulating social media usage can provide opportunities for connection. [ more ]

J.Crew has a new collection for winter and the holiday season

The author found everything they were looking for at J.Crew [ more ]

Consider gifting kids something more tangible or that can be enjoyed together.

Options include cooperative board games, motorized Nerf blasters, and subscription-based family photo books. [ more ]

Lists are popular during the holiday season, covering a wide range of topics from books to movies to albums.

A good list is personal, subjective, unexpected, and fun, while a bad list is clickbaity and lacks originality. [ more ]

Lists are popular during the holiday season, covering a wide range of topics from books to movies to albums.

A good list is personal, subjective, unexpected, and fun, while a bad list is clickbaity and lacks originality. [ more ]

Consider gifts for Bruins fans during the holiday season

FOCO has a gift guide with gear and collectibles for Bruins fans [ more ]

There is a shortage of Boston condos for sale during the holiday season.

Home sellers during the holiday season may be more motivated to sell their properties. [ more ]